BetterDoc Brings a Scattered Discovery Practice Under One Roof — with Vistaly

When Natalia Segnitz, Product Operations Lead at BetterDoc, looked at the patch‑work of discovery artifacts across her four product squads, she saw dots that simply didn’t connect.

Cohesion wasn’t optional. BetterDoc — a 200‑person, family‑run health‑tech scale‑up — provides patients that have serious conditions with recommendations for the best doctors and clinics. The mission tolerates zero misalignment when health outcomes are at stake.

The Search for a Single Source of Product Truth

Segnitz already knew of Vistaly through Teresa Torres' community and informal chats with Vistaly's CEO. Independently, her Product Lead stumbled upon a Vistaly article on setting North-Star metrics. The serendipity prompted an intro call, and one squad spun up a pilot workspace the same week.

What began as a pilot with one team was embraced by all four teams within the next two weeks.

The Moment of Truth — Q2 Planning Workshop

The real test came during BetterDoc’s Q2 planning workshop — four hours with the entire C‑suite in one virtual room. Historically these sessions took at least a week and produced long wish‑lists and little focus.

This time Natalia ran the entire agenda inside Vistaly’s tree + roadmap view:

• Zoom In / Out Seamlessly – Executives toggled from mission‑level Objectives to ticket‑level Solutions without losing context.
• Expose Gaps Instantly – The tree revealed a mission‑critical health‑outcome initiative with no dedicated team or resources.
• Quantify the Conversation – The team brainstormed leading KPIs they could use to measure success, turning vague goals into measurable outcomes.

By the end of the session leadership had:

1. Pruned 42 roadmap cards down to a manageable, strategically aligned set.
2. Re‑allocated scope to seed a nucleus team for the new health‑outcome initiative.
3. Agreed that every Outcome must show at least one weekly‑tracked KPI before kickoff.

Today Vistaly anchors BetterDoc’s planning cadence. Management layers high‑level Objectives; squads break them into measurable Outcomes and Opportunities directly in the tree. A single source of truth means no re‑work when priorities shift — just drag‑and‑drop. Vistaly Sessions enable alignment and prioritisation across functions.

Cultural Ripples Beyond Product

Before anyone proposes a shiny new feature, the ritual phrase is, “Let’s put it on the tree.” That deliberate pause short‑circuits recency bias by yanking the idea out of the moment and seating it next to every other Opportunity — instantly testing whether it tackles a strategic focus and how it stacks up in importance.

Product, operations, even medical advisors trace a quarterly revenue target down to an experiment in seconds — fewer status meetings, faster evidence‑based decisions.

Why It Works

1. One Tree, Many Lenses. A single connected workspace lets you slice by objective, squad, or timeframe, understand its impact on metrics, and see the discovery work that went into it.
2. Focus on Outcomes, Not Features. Outcomes with measurable goals changes the conversation from "are things shipping on time?" to "are the things we're shipping creating their intended impact?"
3. Connects To Your Existing Tools. Integrate Slack, Jira, our browser extension, or the Vistaly API push content and updates into your other tools.